Discussion 10- economics-pricing techniques Assignment

Discussion 10- economics-pricing techniques - Assignment Example The iPhone is one of Apple’s products that have value-added features such as smart iPhone, wireless internet communication devices, IPod, PDA, Computer and Camera. The success of Apple products is because the company focuses on adding value to the lives of its customers. The company ensures that it develops valuable commodities for its customers. Apple also creates the perception of scarcity of its products among consumers. Perception of scarcity attaches a value to these products hence making many people want to own Apple products. Apple products also target a particular market segment. This creates a perception of value and quality on every product Apple releases. People want to associate themselves with Apple products because they believe these Products will add value to their lives. Value addition is part of Apple’s business strategy. The best pricing techniques for Apple products is to use decoy prices and high reference prices for its new products. Decoys will ensure that the company wins stocking demands for its products and sells all its decoy commodities at higher prices. High reference prices for new products can ensure success in meeting the sales targets for that particular product. When introducing a new product into the market, Apple should set high references prices for that particular product. However, as the products remain in the market, their prices may gradually reduce. Apple uses pricing techniques such as references prices, branding, obscurity and bundling to remain top of the market (McGuigan, Moyer, & Harris,

The Changing Role of the State amid Economic Globalization Processes Essay

The Changing Role of the State amid Economic Globalization Processes - Essay Example This paper seeks to establish the extent to which the process of economic globalization has led to changes in the role of the state. Economic globalization discourse is based on what proponents see as the ability of trade liberalization, which is the removal of cross border barriers to trade, to improve the economic development of a country therefore transforming lives of the people within a jurisdiction. Although it is widely accepted that economic globalization has affected the performance of the state, supporters argue that this should not be seen as undermining the power of the state. The most important role of the state when engaging with international stakeholders is to protect national interests The participation of the state in international arena is an important exercise that will ensure citizens are not left out from the sharing of benefits accrued from the interlinking of global economies. The state tries to engender environment, that is conducive to free flow of capital outside state borders, and making it easy for labor to flow freely from domestic to international markets. Economic globalization has led to changes in the role of the state, which is now perceived as a facilitator of economic engagements in the global markets. To benefit from new opportunities presented by the global market, states have to transform their institutions to be open to free flow of factors of production and other resources. These changes have increased the role played by non-state actors such as MNCs who now control the financial flows between states.